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Kindness, creativity, curiosity // Editor of Better Marketing (bettermarketing.pub) // Richmond, VA

Never go out of style

Image: Flickr, edited in Canva

Dear Better Marketing readers,

We’re celebrating the one-week anniversary of the Fearless (Taylor’s Version) release with an all-Taylor-Swift issue. I promise you’ll learn something valuable about marketing even if you’re not a fan of her music (but if you’re not a fan, honestly how DARE YOU).

Sincerely, a millennial listening to Fearless on repeat, in a storm in my best dress,

Brittany


Welcome to Better Marketing's advice column, Marketing Mailbag, where we help readers with everyday marketing questions.Need help with a marketing thing? Submit your question on this form.

“I’m curious about opportunities in the marketing field.”

Dear Marketing Mailbag,

I’ve been working in journalism for a while and I’ve been thinking about switching career paths. I’m curious about opportunities in the marketing field. Are there roles in marketing that would be a good fit for a future ex-journalist?

Sincerely,

A Roving Reporter

Answers from Chantelle Marcelle and Jake Safane:

Chantelle Marcelle, Head of Growth, PromoPrep

There are a surprisingly large number of marketers who have backgrounds either working in or studying journalism, so I’d say there is a wealth of potential…


MARKETING NEWS & UPDATES

The newest marketing tool for restaurant owners

Image via Twitter

Uber Eats is now a social media app — sort of.

Yesterday, Uber Eats followed announced a new feature, merchant Stories. This feature integrates automatically with a restaurant’s Instagram, featuring Instagram feeds automatically in the Uber Eats app. (The announcement website notes that this is not an official or endorsed partnership with Instagram).

Meghan Casserly, head of communications for Uber’s Delivery business, says that Stories were built around two insights: “First, that consumers find photos extremely helpful in deciding what to order, and second, that restaurants and other merchants were looking for ways to share more about what makes them…


Photo by Max Ostrozhinskiy on Unsplash

At Better Marketing, we’re here to help you level up in your marketing career.

We publish advice, tutorials, and resources from experts around the world. Our columnists write unique, insightful takes on the latest news, trends, and need-to-know information about the marketing industry.

Check out their work in the directory below!

Better Marketing Columns

News in Brief by Fab Giovanetti

A short weekly roundup of marketing-related news, headlines, product launches, updates, and other things to know about.

MIND MELD by Kushaan Shah

Deep dives into the psychology and human behavior that drives products, brands, and marketing strategies.

Content Therapy by Fi Shailes

Notes and writings on anything and everything content. Expect a balanced mixture of advice, insights… and ranting.

Steal This Campaign by Geraint Clarke


A shoutout to the editorial team at UX Collective and their excellent stance on creative intellectual property

Photo by Marija Zaric on Unsplash

One of my favorite publications is UX Collective. It’s the largest design publication on Medium, and I’ve had their blue polar bear in my following feed for years.

I was reading their 2021 editorial update recently, and their section on being “obsessed with giving credit” made me want to cheer at my desk. They write:

“When you are writing a story, there’s a 99% chance someone has written about that topic before. …


Marketing for a nonprofit is a challenge of figuring out how to do the most with the least.

Image: Unsplash

Dear Better Marketing readers,

I’ve worked as the “marketing person” at several nonprofits — in higher education, international ed, and affordable housing. It is a hard job.

Marketing for a nonprofit is a challenge of figuring out how to do the most with the least — in an industry that demonizes growth and capacity-building as “overhead”. It’s learning the tricks and tools to communicate the mission of the organization in an effective, compelling, and donation-inspiring way — while also being seen as less essential compared to the more direct-service roles.

For anyone who is currently in a marketing role at…


How to properly attribute your work and give credit where it’s due

Image: Spot the Difference, from Wikimedia Commons; edited in Canva

Have you been accused of plagiarism in the past? Unsure about what counts as plagiarism or whether you need to add more sources and citations to your writing?

Copyright rules and intellectual property attribution are complicated. In this article, I’ll clarify some grey areas and guide you through some of the most common mistakes that accidental plagiarizers might make.

What is Plagiarism?
Cultural differences in defining plagiarism
How to Avoid Accidental Plagiarism in Your Writing
How to Avoid Plagiarism of Article Images

What is plagiarism?

Plagiarism is defined as “to steal and pass off (the ideas or words of another) as one’s own…


Black and white photo of a man holding a camera; stamp graphic at top right reads “Marketing Mailbag”
Black and white photo of a man holding a camera; stamp graphic at top right reads “Marketing Mailbag”
Welcome to Better Marketing's advice column, Marketing Mailbag, where we help readers with everyday marketing questions.Need help with a marketing thing? Submit your question on this form.

“I’m viewed as ‘the person who writes tweets.’”

I work at a small nonprofit, and the “marketing” role includes a lot — the annual report, social media, newsletters, print and mailings, website content, and more. I’m a content creator, website admin, grant writing consultant, graphic designer, and fundraising strategist, all in one (low-paying) role.

I love my job, but sometimes it feels like I’m doing the work of several people, and I think I’m viewed as “the person who writes…

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