Writes Nick deWilde: “As the brand gains prestige through its public-facing employees, it can distribute the status back to its employees in the form of a virtuous cycle. This is the magic of a strong platform brand.”
Are we… still doing the Clubhouse thing? Pierre DeBois is!
Saurabh Bhatia breaks down the nonsense behind the https.
Jamie Logie on how Quora is adopting a familiar framework.
Did you know Amazon has influencers? The world of Amazonfluencers*, from Aria Dailee (*not a real term).
Our unofficial BitClout columnist and expert Clément Bourcart with the latest news.
This week I listened to an episode from the NPR podcast It’s Been a Minute, where guest-host Ayesha Rascoe aired listener stories from this current moment — “the big quit”, “the great resignation” — the quit-your-job movement.
Are you also thinking of quitting your job? While we’re not saying that you should (or shouldn’t!), we have a bunch of resources related to quitting your job, transitioning to freelance or nontraditional work, and overcoming burnout.
Here’s our “bye, boss!” starter package:
In this issue:
* Better Marketing Best of the Week
* Really good marketing inspiration
* Marketing industry news
* Optimizing SEO for voice search
* Acing a Product Hunt launch
“But as tempting as it is just to write whatever you want, you’ve also got to remember that you’re not just writing for yourself. If you are using content marketing to drive people to your brand, you need to write what they’re looking for… I ensure that passion meets popularity.”
Dear Better Marketing readers,
This week we’re featuring a new section, Marketing Miscellany, with the best headlines, marketing product updates, and an interesting tweet or two.
Flash reader survey: Should we continue to include more content in our newsletter about marketing industry news and things to read outside of the Better Marketing publication?
Click to cast your vote:
In this issue:
* Marketing Miscellany
* The Best Reads from Better Marketing
We’re always looking for story ideas and themes that will help our audience get better at marketing.
Here’s a list of the topics and series we’re most interested in exploring or continuing to highlight in July. Think of it as a behind-the-scenes look into our editorial ideas notebook — and an open invitation to get more creative and share your expertise, passions, or ideas.
P.S., if you’re looking for a more general overview, our Write for Us page has a more general overview of the types of stories we are (and aren’t) looking for.
Hey Better Marketing fam,
Are you gearing up for summer campaigns and a back-to-the-office busy season, or slowing down a bit? Either way, here’s what we’re thinking about in the marketing world this week.
Zero-click content searches on Google rose to 64.82% in 2020. J.R. Flaherty explains how Google siphons traffic away from your hard-working content and what you can do about it.
Check out Graphic Design for the Artistically Challenged by Caroline Cherryburn for beginner-level tips for creating a header image or other graphic, or 40 Canva Shortcuts and Secret Cheat Codes To Speed Up Your Work from Maryam…
Dear Better Marketing readers,
A podcast I’m obsessed with is WNYC’s Death, Sex, & Money, where host Anna Sale interviews people about hard questions and things that we “should be talking about more” — namely death, sex, and money. I love her approach to (gently) pushing things out into the open, her way of steering conversations towards awkward or tough-to-discuss topics.
In the marketing industry, money is a taboo topic. (Death and sex, well, they’re sometimes more like sales tactics). …
Here’s a roundup of five great stories from Better Marketing this week to up your marketing game. For headlines and news, check out our Marketing News in Brief for June 4th.
P.S., want to write for us? Here’s our Call for Submissions: June 2021.
We’re always looking for story ideas and themes that will help our audience get better at marketing. We’ve published a few new columns, series, and writing challenges within the last few months, and it’s been fun to see how specific prompts generate such thoughtful, insightful stories from our writers.
In that spirit, here’s a list of the topics and series we’re most interested in exploring or continuing to highlight in June. Think of it as a behind-the-scenes look at our editorial ideas notebook — and an open invitation to get more creative and share your expertise, passions, or ideas.
Sharing a Google Doc with someone is an intimate experience.
When I hit “share” on a Google Doc, I’m usually sending something to a coworker or a friend — a proposal for a project, a draft of a cover letter for a job application, a planning document for an upcoming vacation. There’s something personal about sharing a document. They can “Add to Drive” and place the document you created in their own personal Google Drive library, or watch you type, edit, and change your work. It’s not something that we’re used to doing with strangers.
But lately, I’ve noticed more…