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Kindness, creativity, curiosity

The best of Better Marketing — August 6, 2021

Photo by Abi Baurer on Unsplash

🧠 Learn

The Rise of Platform Brands

Writes Nick deWilde: “As the brand gains prestige through its public-facing employees, it can distribute the status back to its employees in the form of a virtuous cycle. This is the magic of a strong platform brand.”

How to Network Effectively on Clubhouse

Are we… still doing the Clubhouse thing? Pierre DeBois is!

Why Are Some Links So Long?

Saurabh Bhatia breaks down the nonsense behind the https.

❇️ New

Even Quora Has Moved to a Paid Model

Jamie Logie on how Quora is adopting a familiar framework.

Amazon’s Tempting New Income Stream for Influencers

Did you know Amazon has influencers? The world of Amazonfluencers*, from Aria Dailee (*not a real term).

BitClout Just Became The First NFT and Social Platform Rolled Into One

Our unofficial BitClout columnist and expert Clément Bourcart with the latest news.

😬 Yikes

Nike Stole Designs From an Already Sinking Government Agency

“USPS has expressed what most…


Our “bye, boss!” starter package for “The Great Resignation”

Photo by Trinity Kubassek from Pexels

This week I listened to an episode from the NPR podcast It’s Been a Minute, where guest-host Ayesha Rascoe aired listener stories from this current moment — “the big quit”, “the great resignation” — the quit-your-job movement.

Are you also thinking of quitting your job? While we’re not saying that you should (or shouldn’t!), we have a bunch of resources related to quitting your job, transitioning to freelance or nontraditional work, and overcoming burnout.

Here’s our “bye, boss!” starter package:

💡 Get inspired

This Salesman Quit His Job to Make Six Figures as a Freelance Writer by Alan Trapulionis

Why I Never Regretted…


Industry news and the best reads from Better Marketing this week

In this issue: 
* Better Marketing Best of the Week
* Really good marketing inspiration
* Marketing industry news
* Optimizing SEO for voice search
* Acing a Product Hunt launch

What we highlighted on Better Marketing this week

“But as tempting as it is just to write whatever you want, you’ve also got to remember that you’re not just writing for yourself. If you are using content marketing to drive people to your brand, you need to write what they’re looking for… I ensure that passion meets popularity.”

From My Marketing Job Changed How I Speak to My Partner: 6 marketing lessons for every friendship and relationship


Industry news and the best reads from Better Marketing this week

Photo by Collin Armstrong on Unsplash

Dear Better Marketing readers,

This week we’re featuring a new section, Marketing Miscellany, with the best headlines, marketing product updates, and an interesting tweet or two.

Flash reader survey: Should we continue to include more content in our newsletter about marketing industry news and things to read outside of the Better Marketing publication?

Click to cast your vote:

Yes! I like it.

No! Stick to highlighting Better Marketing stories.

In this issue:
* Marketing Miscellany
* The Best Reads from Better Marketing

Marketing Miscellany

Headlines, news, and great reads


Ideas, series, and topics worth writing about for Better Marketing

Photo by Jake Fagan on Unsplash

We’re always looking for story ideas and themes that will help our audience get better at marketing.

Here’s a list of the topics and series we’re most interested in exploring or continuing to highlight in July. Think of it as a behind-the-scenes look into our editorial ideas notebook — and an open invitation to get more creative and share your expertise, passions, or ideas.

P.S., if you’re looking for a more general overview, our Write for Us page has a more general overview of the types of stories we are (and aren’t) looking for.

Write a story about…

The marketing campaign you saw yesterday

We’re interested in what marketing folks…


The best reads from Better Marketing this week

Photo by Markus Spiske on Unsplash

Hey Better Marketing fam,

Are you gearing up for summer campaigns and a back-to-the-office busy season, or slowing down a bit? Either way, here’s what we’re thinking about in the marketing world this week.

What should you read from Better Marketing today?

If you’re struggling with an SEO drop this year

Zero-click content searches on Google rose to 64.82% in 2020. J.R. Flaherty explains how Google siphons traffic away from your hard-working content and what you can do about it.

If you’re a Canva user and want to get better at design —

Check out Graphic Design for the Artistically Challenged by Caroline Cherryburn for beginner-level tips for creating a header image or other graphic, or 40 Canva Shortcuts and Secret Cheat Codes To Speed Up Your Work from Maryam


No, really, tell us how much your paycheck is.

Photo by Jan Antonin Kolar on Unsplash, edited in Canva

Dear Better Marketing readers,

A podcast I’m obsessed with is WNYC’s Death, Sex, & Money, where host Anna Sale interviews people about hard questions and things that we “should be talking about more” — namely death, sex, and money. I love her approach to (gently) pushing things out into the open, her way of steering conversations towards awkward or tough-to-discuss topics.

In the marketing industry, money is a taboo topic. (Death and sex, well, they’re sometimes more like sales tactics). …


Our five favorite stories this week

Photo by Skylar Kang from Pexels

Here’s a roundup of five great stories from Better Marketing this week to up your marketing game. For headlines and news, check out our Marketing News in Brief for June 4th.

P.S., want to write for us? Here’s our Call for Submissions: June 2021.


Editorial ideas, columns, and new topics we’d like to publish articles about in Better Marketing this month

Photo by Jason Leung on Unsplash

We’re always looking for story ideas and themes that will help our audience get better at marketing. We’ve published a few new columns, series, and writing challenges within the last few months, and it’s been fun to see how specific prompts generate such thoughtful, insightful stories from our writers.

In that spirit, here’s a list of the topics and series we’re most interested in exploring or continuing to highlight in June. Think of it as a behind-the-scenes look at our editorial ideas notebook — and an open invitation to get more creative and share your expertise, passions, or ideas.

P.S…


The intimacy and ingenuity of sharing your work via Google Drive

Photo by Rajeshwar Bachu on Unsplash

Sharing a Google Doc with someone is an intimate experience.

When I hit “share” on a Google Doc, I’m usually sending something to a coworker or a friend — a proposal for a project, a draft of a cover letter for a job application, a planning document for an upcoming vacation. There’s something personal about sharing a document. They can “Add to Drive” and place the document you created in their own personal Google Drive library, or watch you type, edit, and change your work. It’s not something that we’re used to doing with strangers.

But lately, I’ve noticed more…

Brittany Jezouit

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