Writes Nick deWilde: “As the brand gains prestige through its public-facing employees, it can distribute the status back to its employees in the form of a virtuous cycle. This is the magic of a strong platform brand.”
Are we… still doing the Clubhouse thing? Pierre DeBois is!
Saurabh Bhatia breaks…
This week I listened to an episode from the NPR podcast It’s Been a Minute, where guest-host Ayesha Rascoe aired listener stories from this current moment — “the big quit”, “the great resignation” — the quit-your-job movement.
Are you also thinking of quitting your job? While we’re not saying that…
In this issue:
* Better Marketing Best of the Week
* Really good marketing inspiration
* Marketing industry news
* Optimizing SEO for voice search
* Acing a Product Hunt launch“But as tempting as it is just to write whatever you want, you’ve also got to remember that you’re…
Dear Better Marketing readers,
This week we’re featuring a new section, Marketing Miscellany, with the best headlines, marketing product updates, and an interesting tweet or two.
Flash reader survey: Should we continue to include more content in our newsletter about marketing industry news and things to read outside of the…
We’re always looking for story ideas and themes that will help our audience get better at marketing.
Here’s a list of the topics and series we’re most interested in exploring or continuing to highlight in July. …
Hey Better Marketing fam,
Are you gearing up for summer campaigns and a back-to-the-office busy season, or slowing down a bit? Either way, here’s what we’re thinking about in the marketing world this week.
Zero-click content searches on Google rose to 64.82% in 2020. J.R. Flaherty explains how Google siphons…
Dear Better Marketing readers,
A podcast I’m obsessed with is WNYC’s Death, Sex, & Money, where host Anna Sale interviews people about hard questions and things that we “should be talking about more” — namely death, sex, and money. …
Here’s a roundup of five great stories from Better Marketing this week to up your marketing game. For headlines and news, check out our Marketing News in Brief for June 4th.
P.S., want to write for us? Here’s our Call for Submissions: June 2021.
We’re always looking for story ideas and themes that will help our audience get better at marketing. We’ve published a few new columns, series, and writing challenges within the last few months, and it’s been fun to see how specific prompts generate such thoughtful, insightful stories from our writers.
In…
Sharing a Google Doc with someone is an intimate experience.
When I hit “share” on a Google Doc, I’m usually sending something to a coworker or a friend — a proposal for a project, a draft of a cover letter for a job application, a planning document for an upcoming…
