Published in Better Marketing·Aug 6, 2021Member-onlyAmazon Gets Influencers, Quora Goes Paid, Nike Steals Designs, Everyone Dumps PhotosThe best of Better Marketing — August 6, 2021 — 🧠 Learn The Rise of Platform Brands Writes Nick deWilde: “As the brand gains prestige through its public-facing employees, it can distribute the status back to its employees in the form of a virtuous cycle. This is the magic of a strong platform brand.” How to Network Effectively on Clubhouse Are we… still doing the Clubhouse thing? Pierre DeBois is!Marketing2 min read
Published in Better Marketing·Jul 23, 2021Member-onlySo, you’re thinking of quitting your jobOur “bye, boss!” starter package for “The Great Resignation” — This week I listened to an episode from the NPR podcast It’s Been a Minute, where guest-host Ayesha Rascoe aired listener stories from this current moment — “the big quit”, “the great resignation” — the quit-your-job movement. Are you also thinking of quitting your job? While we’re not saying that…Marketing3 min read
Published in Better Marketing·Jul 16, 2021Member-onlyPassion meets popularityIndustry news and the best reads from Better Marketing this week — In this issue: * Better Marketing Best of the Week * Really good marketing inspiration * Marketing industry news * Optimizing SEO for voice search * Acing a Product Hunt launch What we highlighted on Better Marketing this week “But as tempting as it is just to write whatever you want, you’ve also got to remember that you’re…Marketing4 min read
Published in Better Marketing·Jul 2, 2021Member-onlyMarketing Miscellany: Cannabis, Crypto, and Corporate AllyshipIndustry news and the best reads from Better Marketing this week — Dear Better Marketing readers, This week we’re featuring a new section, Marketing Miscellany, with the best headlines, marketing product updates, and an interesting tweet or two. Flash reader survey: Should we continue to include more content in our newsletter about marketing industry news and things to read outside of the…From The Editors3 min read
Published in Better Marketing·Jun 29, 2021Member-onlyCall for Submissions: July 2021Ideas, series, and topics worth writing about for Better Marketing — We’re always looking for story ideas and themes that will help our audience get better at marketing. Here’s a list of the topics and series we’re most interested in exploring or continuing to highlight in July. Think of it as a behind-the-scenes look into our editorial ideas notebook — and…Marketing4 min read
Published in Better Marketing·Jun 25, 2021Member-onlyBitClout, Bill Nye, blenders, and blundersThe best reads from Better Marketing this week — Hey Better Marketing fam, Are you gearing up for summer campaigns and a back-to-the-office busy season, or slowing down a bit? Either way, here’s what we’re thinking about in the marketing world this week. What should you read from Better Marketing today? If you’re struggling with an SEO drop this year Zero-click content searches on Google rose to 64.82% in 2020. J.R. Flaherty explains how Google siphons…From The Editors3 min read
Published in Better Marketing·Jun 10, 2021Member-onlyHow much money do you make?No, really, tell us how much your paycheck is. — Dear Better Marketing readers, A podcast I’m obsessed with is WNYC’s Death, Sex, & Money, where host Anna Sale interviews people about hard questions and things that we “should be talking about more” — namely death, sex, and money. I love her approach to (gently) pushing things out into the…Marketing3 min read
Published in Better Marketing·Jun 4, 2021Member-onlyQuirky cartoons, BTS collaborations, and podcasts for writersOur five favorite stories this week — Here’s a roundup of five great stories from Better Marketing this week to up your marketing game. For headlines and news, check out our Marketing News in Brief for June 4th. P.S., want to write for us? Here’s our Call for Submissions: June 2021.From The Editors3 min read
Published in Better Marketing·Jun 3, 2021Member-onlyCall for Submissions: June 2021Editorial ideas, columns, and new topics we’d like to publish articles about in Better Marketing this month — We’re always looking for story ideas and themes that will help our audience get better at marketing. We’ve published a few new columns, series, and writing challenges within the last few months, and it’s been fun to see how specific prompts generate such thoughtful, insightful stories from our writers.From The Editors4 min read
Published in Better Marketing·May 28, 2021Member-onlyHow to Ditch Your Traditional Marketing Products for a Google DocThe intimacy and ingenuity of sharing your work via Google Drive — Sharing a Google Doc with someone is an intimate experience. When I hit “share” on a Google Doc, I’m usually sending something to a coworker or a friend — a proposal for a project, a draft of a cover letter for a job application, a planning document for an upcoming…From The Editors6 min read
