Dear Better Marketing readers,
We’re celebrating the one-week anniversary of the Fearless (Taylor’s Version) release with an all-Taylor-Swift issue. I promise you’ll learn something valuable about marketing even if you’re not a fan of her music (but if you’re not a fan, honestly how DARE YOU).
Sincerely, a millennial listening to Fearless on repeat, in a storm in my best dress,
Welcome to Better Marketing's advice column, Marketing Mailbag, where we help readers with everyday marketing questions.Need help with a marketing thing? Submit your question on this form.
Dear Marketing Mailbag,
I’ve been working in journalism for a while and I’ve been thinking about switching career paths. I’m curious about opportunities in the marketing field. Are there roles in marketing that would be a good fit for a future ex-journalist?
Sincerely,
A Roving Reporter
There are a surprisingly large number of marketers who have backgrounds either working in or studying journalism, so I’d say there is a wealth of potential…
Uber Eats is now a social media app — sort of.
Yesterday, Uber Eats followed announced a new feature, merchant Stories. This feature integrates automatically with a restaurant’s Instagram, featuring Instagram feeds automatically in the Uber Eats app. (The announcement website notes that this is not an official or endorsed partnership with Instagram).
Meghan Casserly, head of communications for Uber’s Delivery business, says that Stories were built around two insights: “First, that consumers find photos extremely helpful in deciding what to order, and second, that restaurants and other merchants were looking for ways to share more about what makes them…
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One of my favorite publications is UX Collective. It’s the largest design publication on Medium, and I’ve had their blue polar bear in my following feed for years.
I was reading their 2021 editorial update recently, and their section on being “obsessed with giving credit” made me want to cheer at my desk. They write:
“When you are writing a story, there’s a 99% chance someone has written about that topic before. …
Dear Better Marketing readers,
I’ve worked as the “marketing person” at several nonprofits — in higher education, international ed, and affordable housing. It is a hard job.
Marketing for a nonprofit is a challenge of figuring out how to do the most with the least — in an industry that demonizes growth and capacity-building as “overhead”. It’s learning the tricks and tools to communicate the mission of the organization in an effective, compelling, and donation-inspiring way — while also being seen as less essential compared to the more direct-service roles.
For anyone who is currently in a marketing role at…
Have you been accused of plagiarism in the past? Unsure about what counts as plagiarism or whether you need to add more sources and citations to your writing?
Copyright rules and intellectual property attribution are complicated. In this article, I’ll clarify some grey areas and guide you through some of the most common mistakes that accidental plagiarizers might make.
What is Plagiarism?
Cultural differences in defining plagiarismHow to Avoid Accidental Plagiarism in Your Writing
How to Avoid Plagiarism of Article Images
Plagiarism is defined as “to steal and pass off (the ideas or words of another) as one’s own…
Welcome to Better Marketing's advice column, Marketing Mailbag, where we help readers with everyday marketing questions.Need help with a marketing thing? Submit your question on this form.
I work at a small nonprofit, and the “marketing” role includes a lot — the annual report, social media, newsletters, print and mailings, website content, and more. I’m a content creator, website admin, grant writing consultant, graphic designer, and fundraising strategist, all in one (low-paying) role.
I love my job, but sometimes it feels like I’m doing the work of several people, and I think I’m viewed as “the person who writes…