Clever analogies about rainforests and junk food, tips for how (if?) to Fleet a Tweet, Gen-Z marketing advice, and more.

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Photo by Wilhelm Gunkel on Unsplash

Thanks to everyone who completed the audience survey in the last newsletter! We’re listening to your feedback, and we’ve got some new things in the works.

This issue of the newsletter has a list of article highlights — from practical advice to inspirational ideas — as well as a list of some of our most-read articles. (By the way, we’re not including articles about writing and/or making money on Medium in these lists—but you can find lots of resources for that in this guide).

Things I highlighted in Better Marketing this week:

“Mobile users operate their devices in vertical positions 94% of the time, so creating content that will take up the entire screen is wise and will return an increase in undivided attention without asking for significant behavior changes.”


Better Marketing Collections

Better Marketing’s best advice for understanding the principles that make a brand successful

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Photo by Wolfgang Hasselmann on Unsplash

Nearly every “Introduction to Marketing” class begins with the same concept: the brand.

What I like about brand strategy is that it exists in the space between marketing and psychology. To define a brand is to think through the why of your organization, startup, or personal brand identity. There are nearly five million people with the phrase “brand strategy” in their job title on LinkedIn. Understanding the principles of branding is a skill in high demand, and the phrase “brand strategy” has arguably become nearly synonymous with marketing itself.

In short, brand identity is the cornerstone of marketing — but it can also be hard to figure out. …


Stories worth sharing

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Photo by David Clode

Siobhan O'Connor, an editor at Medium, shared a list of ten of her favorite writers. It’s an excellent list, and it sounded fun to write one, so it inspired me to write a list of my own!

In no particular order, here are 11 writers that I’m reading everything from lately:

  1. Jessica Valenti. Okay, not exactly an under-the-radar pick, since her recent posts in GEN have been super popular, but that’s because everything she writes is just so dang good. (Also, here’s Harry Styles in a dress that’s just a dress).
  2. Kaki Okumura. Kaki’s writing makes me feel nostalgic for travel and Japanese breakfast and cookies, and the illustrations in her articles are detailed and beautiful! …


Better Marketing Collections

Better Marketing’s best advice and tips for succeeding as a writer on Medium

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Photo by Chandler Walters on Unsplash

In 2016, I was a writer/editor for a weekly newsletter about podcasts. It grew from a solo side project written on Tinyletter, to a bigger Mailchimp newsletter, to a collaborative project with a few other writers and editors. Eventually, we set our sights on building something bigger: a real publication.

What makes a publication “real”? Well, a website! My day-job was WordPress-related, so we decided to build something on WordPress. I spent a few weeks DIY-ing a website, playing with layouts and features, and created a beautiful, imperfect internet-home for our writing.

Then, we started hearing a lot about publications migrating to Medium to use their new tools for publishers, applied to their beta group, got accepted, and killed our WordPress site for a new, simpler, Medium-hosted one. …


Better Marketing Collections

Better Marketing’s best advice for building a compelling marketing strategy within 280 characters

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Photo by Chris J. Davis on Unsplash

This collection of articles can help you define and develop your Twitter strategy — whether you’re drafting your first tweet or your 100,000th.

Throughout this list, we’ve highlighted key takeaways and advice that stuck with us most. We’ll continue to update this guide with the most recent and relevant articles. We hope these collections serve as a helpful, user-friendly hub for Better Marketing’s library of Twitter-related resources.

Contents:
Essential reads
By topic
* Getting started on Twitter
* Advice for overall social media strategy
* Engagement, followers, and content strategy
* “How I did it” stories
* For writers and freelancers
* Business and brand case…


Help us get to know you better—so we can be a better resource for you

Dear Better Marketing community,

In the last newsletter, I told you a little about myself, but I realized — I don’t know too much about you! Help us fix that by filling out our brief, one-page Better Marketing Audience Survey.

We want to know more about you, so that we can create a publication that’s more for you. What do you want to read more of (and less of)? What topics do you want to learn more about or explore? What do you care about most as a marketer? And — how often should this newsletter show up in your inbox? …


Better Marketing Collections

Better Marketing’s best advice on the art of email marketing

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Source: Unsplash

An email newsletter can be an essential component of a marketing strategy. But when the average person receives more than 120 emails per day, how can you make sure your newsletter stands out?

This collection of articles can help you answer that question—whether you’re looking to launch a newsletter for your business, to start a personal mailing list, or to build and improve on your existing email marketing strategy.

Throughout this list, we’ve highlighted key takeaways and advice that stuck with us most. We’ll continue to update this guide with the most recent and relevant articles. …


One of my all-time favorite things is this two-minute video illustration of an audio clip from Ira Glass about creativity, perseverance, and self-doubt.

Glass examines “the gap” between where you are, and where you want to be—the disconnect between your (very good!) vision of what you’re making, and the (well, maybe not-so-great-yet) work you’re putting out. He says:

“The most important possible thing you can do is do a lot of work — do a huge volume of work. Put yourself on a deadline so that every week, or every month, you know you’re going to finish one story. …


“Sometimes it’s better to play along rather than fight the joke”

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Photo by John Park on Unsplash

“As an editor of Write Like A Girl, a publication housed right here on Medium, I too often encounter stories with wonderful potential — a brilliant introduction, meaningful advice, a wealth of takeaways, the whole shebang. Even so, it’s these same stories that tank, racking up readerships in the single digits.”

“Basically, by creating very short videos that won’t take much time or effort to put together, you can dramatically increase the number of subscribers for your channel in a short period of time due to the increased exposure from YouTube promoting them.”

“The Kazakhstan government learned that sometimes it’s better to play along rather than fight the joke. Countries could harness the power of pop-culture to their benefit. It helps with bringing in tourism, global attention, and eventually would also help educate the world about the real Kazakhstan and how different it is from Borat’s version.”


Space shoes, long reads, how to research headlines, and health halos: some of the best things we read this week

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Photo by Tiraya Adam on Unsplash

Hey y’all,

Welcome to our newsletter. It’s my first week as the newest editor for Better Marketing, and I love writing newsletters, so, here we are. In this weekly-ish little letter, you’ll find some of my favorite new stories from Better Marketing, as well as highlights from around Medium.

We’re experimenting with new things, so this might look a little different every time. I’m excited to tell you about all the things I’ve learned, to discuss the articles that made me think, and to curate great writing. Onward!

I’m reading…

The process behind writing an article about a Covid-19 theory (which got 11 million views). Simple ways to research headline ideas. The importance of a good menu design. Nike’s trash space shoes and Slack’s Cole Haan sneaker collab. Should you design your own custom blog images — or are we all wasting our time on Canva? …

About

Brittany Jezouit

Kindness, creativity, curiosity. Editor of Better Marketing. Richmond, VA.

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